It is an honor for me to write this intensify guide for the beginning of a project through a London Shopify agency. I can proudly call myself an ecommerce guru among the many SMEs and interactive agencies I have been collaborating with. This piece of writing attempts to give you a very clear beginning in your journey with a Shopify Agency in London.
1. Define Your Goals and Objectives
We start our journey by identifying our goals and objectives clearly first. I, as an entrepreneur, have known it myself from the start that a clear vision is what is needed to be successful. In the first place, it would be required the following reflections:
Do we want the Shopify store to be the central function of our web presence?
What audience are we after?
What are the qualitative and quantitively indicators of a successful site?
Do we need any particular features or integrations?
2. Research and Select the Right Agency
Once we have a concise aim, we should carry out research and choose the correct agency for the Shopify store in London. It suffices to only contemplate the following factors in my opinion based on my experiences:
Specific industry skills (like which industry they operate in)
The supposed good feedback they have gotten from their clients
Detailing their experience and skill in the use of Shopify Plus
An understandable project management plan and communication process
3. Initial Consultation and Discovery Phase
When a contractor is selected, we commence the process of consulting and receiving the initial information. This phase is the most important point in the whole process because it is the point where the understanding of what we want (business), where we have to go (goal) and what we expect will be stated perfectly. We will begin this step by:
Observing what other firms in the same sector are doing and how they resonate with their customers
Speaking about our digital commerce aspirations
Going over the best time-frames and the budgeting aspect (if any)
Solving the technical problem may be necessary
4. Establish a Project Plan and Timeline
Once we finish the discovery phase, the agency will give us a comprehensive project plan. The draft will be our to-do list and will clearly depict the whole process of setting up or revamping our Shopify e-store. Planning the strategy includes:
Explanation of the working timeline
Separate outlines for each stage
Leadership obligations for everyone involved in the project
Report format and the frequency of meetings
5. Collaborative Design and Development Phase
At this point, we are going to create a design and start the development phase with our project plan in hands. The case of the development that requires close partnership with our team and the agency’s designers and developers. However, this phase also encompasses:
Validation to make sure the site also works well on mobile devices and gets a friendly user experience
Incorporation of necessary applications and tools
SEO optimization for the improvement of website visibility in search engines
6. Testing and Quality Assurance
Before the official launch of our Shopify project, the agency is going to conduct a thorough assessment of the work. This important test is to guarantee that every operation will work out fine. During this phase, we will look at:
Website speed and performance optimizing
Browser and device compatibility
The proper functioning of all integrations
Users’ satisfaction, including the ease of navigation and the checkout process
7. Launch and Post-Launch Support
Actually, by that time you will have completed the launch phase. The agency should guide us through the process ensuring a successful launch. Following the launch, most Shopify agencies in London continue to provide ongoing support and maintenance packages such as:
Weekly maintenance and upgrade proactively
On-going SEO and performance enhancement efforts
Security updates and protection from fraud
The help of a trained specialist and approaches to handle issues smoothly
Therefore, by following this step-by-step guidance, we can ensure a successful collaboration with a Shopify Agency in London. Such cooperation will lead to a tremendous improvement of our e-commerce performance and bring out our store as a successful player in the online market.