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How to Get Sales on Shopify

How to Get Sales on Shopify

Shopify is one of the most popular e-commerce platforms, making it easy for anyone to set up an online store. But getting those initial sales and growing your Shopify store can still be a challenge. In this comprehensive guide, we’ll cover proven strategies to boost sales on Shopify, from driving traffic to optimizing your store for conversions.

Guide to Get sales on Shopify


Shopify store owners looking to increase their online sales can now access a new free guide entitled The Guide to Get Sales on Shopify. The guide is a comprehensive resource that covers a wide array of various strategies and tactics that are needed to increase your sales when selling your products in the competitive e-commerce landscape.

You’ll find information on optimizing your store’s design and your product listings for conversions, as well as SEO strategies and best practices for social media marketing. Providing top-notch customer service and optimizing for mobile are covered, too.

There’s also advice on why you should always be testing elements of your store and analyzing the results of those tests and information on 10 key metrics you’ll want to monitor and why they matter. If you follow the guide’s advice and continuously tweak your strategies according to real-time data, there’s no question that your online store will reach its full potential and sales will grow sustainably.

get sales on shopify

Driving Targeted Traffic to Your Shopify Store

The first step to getting sales on Shopify is driving relevant traffic to your store. Without visitors, you won’t get any sales! Here are some of the best ways to drive targeted traffic to your Shopify store:

Keyword Research

Conduct keyword research to find high-volume, low-competition terms that align with your products. Optimize your product pages and blog content around these terms to improve search visibility and traffic. Use Google Keyword Planner and other tools to uncover buyer keywords.

get sales on shopify

SEO Optimization

On-page SEO is crucial for rankings. Optimize page titles, URLs, headings, meta descriptions, alt text, content, etc. around your target keywords. This helps search engines understand your pages and products. Off-page SEO like link building also helps.

Social Media Marketing

Promote your Shopify store and products across social platforms like Facebook, Instagram, Twitter, Pinterest, etc. Run paid ads, post engaging content, and partner with influencers to drive social traffic. Hashtags and visual content work great.

Email Marketing

Collect emails and nurture subscribers. Send promotional emails, cart abandonment emails, welcome series, etc. to turn subscribers into customers. Email is one of the highest-converting channels. Offer an incentive like a discount code to grow your list.

Content Marketing

Create blog posts, guides, videos, case studies, and other content formatted around buyer keywords. Promote this content and link back to relevant product pages to increase organic visits. Give people a reason to visit your store.

Paid Ads

Invest in paid platforms like Facebook ads, Google Ads, Instagram ads, Reddit ads, Quora ads, TikTok ads, etc. Target interested buyers based on intent and demographics. Retarget visitors who left without purchasing. Pay for visibility and traffic.

Influencer Marketing

Partner with relevant influencers on sponsored posts, product reviews, giveaways, etc. Their audiences can become your new customers. Micro-influencers in your niche are often very affordable and deliver great ROI.

get sales on shopify

Optimizing Your Shopify Store for Maximum Conversions

Driving traffic is only step one. You also need to optimize your Shopify store to convert those visitors into paying customers. Here are some tips for boosting conversions:



Compelling Product Page Copy

Ensure your product descriptions quickly communicate the value proposition, key features/benefits, specifications, etc. Use persuasive copywriting focused on triggering conversions over clever turns of phrase. Add reviews, videos, and images to build trust.

High-Quality Product Images/Videos

Include high-res photos of your products from multiple angles. Lifestyle imagery and videos help customers visualize using your products. This provides social proof and boosts conversions. Properly showcase your offerings.

Intuitive Website Navigation

Your site navigation should make it easy for shoppers to find what they want. Group products logically, include filters, and add breadcrumb trails guiding users. Remove friction and steer them to product pages with clear CTAs to purchase.

Strong Calls-to-Action

Calls-to-action (CTAs) encourage visitors to take action. Include buttons for “Add to Cart” and “Buy Now” prominently on product pages and throughout the customer journey. Use action-driven language, contrasting colors, and visual urgency to boost clicks.

Trust Badges and Social Proof

Build trust and credibility with features like secure checkout badges, customer photos, testimonials, and reviews. The more validated and low-risk your store feels the faster visitors will convert. Be transparent and reduce uncertainty.

Responsive and Fast Website

Your Shopify store should load quickly and work flawlessly on all devices. Mobile responsive design is a must. Optimize images, minify code, and enable caching to improve speed. Faster speeds equal higher conversions.

Smart Product Recommendations

Product recommendations boost average order value. Suggest complementary or higher-priced items on product pages and carts based on preferences and behavior. This improves the customer experience while pushing more sales.

Abandoned Cart Recovery

Send abandoned cart emails reminding people to complete their purchases and offering an incentive to return. Recover lost sales from shoppers who left temporarily before finishing checkout. Automate this process for best results.

Testing and Optimization

Continuously test and optimize elements on your store to improve conversions. Change product images, and page layouts, add or remove fields, test pricing, etc. Measure results, double down on what works, and eliminate what doesn’t.

How to Get Sales on Shopify

Now that we’ve covered driving traffic to your store and optimizing for conversions, let’s discuss tactics to directly generate sales on Shopify:

Offer Limited-Time Discounts

Time-sensitive discounts can incentivize buyers to make a purchase now rather than later. Offer sitewide sales, first-order promotions, seasonal deals, flash discounts, etc. to boost urgency. Just don’t overdo it.

Highlight Trending/Popular Products

Showcase sections like “Trending now” with your best-selling and most popular products. People often use signals like these to inform their buying decisions. Feature hot products prominently.

Create Bundles and Kits

Product bundles and kits provide more value at a bundled price point. This encourages larger order sizes and helps you sell more. Bundle complementary items or offer starter kits for new customers.

Optimize for Impulse Purchases

Impulse shopping accounted for over $100 billion in e-commerce revenue. Add enticing CTAs, limited inventory countdowns, and smart product suggestions to capitalize on impulsive urges before customers abandon carts.

Send Cart Abandonment Emails

Recover lost sales by reminding people who already added items to carts to complete checkout. Send automated and personalized abandoned cart emails with incentives to close more sales.

Provide Free Shipping Offers

Provide free standard shipping or reduced flat rate shipping over a certain order threshold as an incentive to increase average order value. This gives customers confidence their purchases will arrive without extra fees.

Offer Payment Plan Options

Install a “Buy now, pay later” app to give customers more flexible payment options. Services like Affirm and Afterpay allow shoppers to split up payments over time. This reduces buying friction.

Highlight Related Products

Suggest complementary or higher-priced products on product pages, carts, confirmation emails, etc. to boost order values. Recommending add-ons and related items is an easy way to generate more sales.

Run Retargeting Ads

Remarket to visitors who browsed your store with ads across the web enticing them to come back and complete their intended purchase. Retargeting works on high-intent shoppers.

Send Post-Purchase Emails

Send confirmation emails, shipping updates, review requests, etc. after a customer buys to encourage repeat purchases. Post-purchase touchpoints keep you top of mind. Offer loyalty discounts too.

Create FOMO Around Sales

Boost urgency around limited-time sales with scarcity messaging like “Only 5 left!” and countdown timers. FOMO (fear of missing out) is a powerful sales driver when shoppers feel they’ll lose out by not buying quickly.

FAQ About Getting More Sales on Shopify

How do I get my first 10 sales on Shopify?

To get your first 10 sales on Shopify, focus on promoting your new store on social media, running paid ads to test demand, reaching out to friends/family to ask for support, offering discounts or contests for first-time buyers, and retargeting site visitors through ads. Don’t get discouraged if it takes some time. Building an audience and converting strangers takes patience.

What is the best way to increase sales on Shopify?

The best way to increase sales on Shopify is to start by optimizing your store for conversions. Next, drive targeted traffic via SEO, email, and ads. Once you are getting some inbound traffic, start recovering abandoned carts, using scarcity and urgency tactics, and collecting reviews. Add to that some social proof, and offer shipping for free or using payment plans. To keep those sales coming, continue to retarget past visitors! Test and refine your approach over time.

How can I double my sales on Shopify?

You can double your Shopify sales if you analyze your store metrics to find opportunities, focus on best-sellers, cross-sell, bundle and kit, create limited-time sales and discounts, optimize email, invest more in paid ads, go hard on competitor or similar audience targeting, page speed and conversions, adding more email subscribers and providing epic customer service. Stick with it.

 Few different tips for boosting sales for a Shopify clothing store.

  1. Use high-quality lifestyle images and videos for all of your products

  2. Segment your collection on your home page by season, gender, material, etc

  3. Add size guides and “smart” recommendations to your product page

  4. Create urgency around restocking because your popular items will sell out fast.

  5. Partner with influencers to sell your product for you.

    How can I get more sales on Shopify using only free marketing?


    People looking for martial arts equipment are looking for quality. A chair mat is not something you buy on a whim. You have to cut through the noise and dazzling array of options surrounding your niche. And funnily enough, high-quality content is what cuts through the noise best. So if you want to promote toothbrushes (which are part of a highly competitive given niche) head over and make great content about how to fight plaque. Or best techniques for keeping your mouth fresher during the day. With great content, you can promote affiliate links as they should be promoted; in context.


    Driving targeted traffic, optimizing your Shopify store for conversions, and directly generating sales with promotions, urgency, email marketing, and more will help you boost sales over time. Be patient, analyze your metrics, continuously test new tactics, and find ways to add value for your audience. There’s no magic bullet here. However, with a smart strategy and persistence, you can ultimately create a profitable Shopify business.


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